Boost Business Sales With B2B Conversion Rate Optimization

Where must you implement a CRO strategy?

Optimizing your whole website is the ultimate goal of a CRO strategy. Here are a few areas to start with and what you can do on these pages.

Homepage

This page is your customer’s first impression of your website, so it’s best to start here. Include straightforward, informative content, provide links to products and services, and, if possible, include a chatbot to help customers with queries.

Landing Page

A landing page is an excellent place to optimize, as it exists for a singular purpose, such as harvesting email addresses or selling tickets to a B2B event you are hosting. So be sure to include relevant information that only relates to the page’s goal.

Blog

Your blog is where your clients will go to fill knowledge gaps and see how knowledgeable you are within the industry. You can strategically embed contextually relevant calls to action or direct them to other areas of the site, helping convert leads into paying customers.

Pricing Page

Breaking up your pricing into multiple payment options, including detailed descriptions of the product and email addresses or phone numbers to contact for queries and quotes, all goes toward helping the client take that last step.

As a business-to-business (B2B) company, you no doubt want to make sales and provide a quality product or service that satisfies your customers. These two objectives are linked in a cycle that will continue for as long as the business exists.

However, you must first make sales so that customers feel satisfied with what you provide. You want to convert potential customers into happy clients. There are multiple ways to do this online and offline. An excellent online method is conversion rate optimization (CRO).

WebUp offers CRO services so your B2B business can boost sales and ensure that every click you get to your website is worthwhile.

What is CRO?

Fundamentally, CRO ensures that every interaction a potential client has when they click through to your website leads them closer to engaging your services.

Marketers use CRO to create the best user experience with a responsive, clean, informative, and intuitive website. To raise your conversion rates, you must optimize all the pages of your website in this way.

What is a good conversion rate?

First, let’s define the conversion rate. We measure this as the percentage of users who click through to your website to:

• Fill in a form
• Buy a product
• Purchase a service

The higher your conversion rate, the better your sales. Many factors affect these rates, such as your industry, target audience, niche, length of sales funnel, and the value your product or service provides. The average conversion rate for landing pages is 2.35%, shooting up to at least 11.45% for the top 10% of websites. So, ideally, your conversion rate should be at least 2.35%.

Why is CRO necessary in B2B?

Let’s explore why CRO is beneficial in B2B lead generation.

Sales cycle

B2B sales have a long sales cycle with multiple touchpoints and various people you have to convince to buy your product or service along the way. Suppose part of your marketing budget goes toward planning and implementing a successful CRO strategy. In that case, you will create a frictionless, excellent first impression when they click through to your site, which will help them move smoothly past each of your sales touchpoints.

Lead quality

High traffic to your website, while a good thing, doesn’t guarantee you’ll have high conversions. CRO will work to ensure that there are more quality leads within your website traffic. This quality traffic gives more value to each dollar you spend on marketing. Even if your website traffic is low, you can still find quality converting leads thanks to your optimization strategies.

Data measurement

A part of CRO is continuously evaluating optimization strategies and tweaking them as necessary for optimal growth. The B2B world moves quickly, and market conditions can change rapidly. So, you need access to as much data as possible to make your marketing decisions and pivot, if necessary, in real-time.

Relationship building

Placing content strategically on your website is a factor in CRO strategies. Case studies, testimonials, and helpful information at every stage of the B2B buyer’s journey are imperative in building trust and creating long-term customer relationships.

Reach out to WebUp for expert CRO services

Our full-service inbound marketing plan provides everything you need for a superb CRO strategy.

We offer:

• Customized marketing strategies
• Website design and development
• Email and social media marketing
• Content creation and optimization
• Search engine optimization

Visit our website today to get in touch with us so we can start growing your business.